How Track Lead Source works
TrackLeadSource detects which channels & campaigns your website visitors arrived from and which pages they visited, then passes that information to your chosen sales & marketing systems.
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Add hidden fields to your form
Add a few hidden fields to your lead forms. TrackLeadSource fills them with the channel, campaign and pages behind each visitor, so that information arrives with every enquiry.
TrackLeadSource monitors:
- Source and medium
- Campaign
- Source journey
- Pages visited
Capture the context behind each enquiry
A visitor might find you through a Google ad, return through an email and read your coverage page before requesting a quote.
TrackLeadSource fills the hidden fields with the available source, medium, campaign, source journey and visited pages when they submit the form.
Your existing website form
Alex Morgan · alex@example.com
- Source / medium
- Google / cpc
- Campaign
- Business insurance
- Source journey
- Google Ads > Email
- Visited pages
- /business-insurance > /cover > /quote
Hidden fields carry attribution data. Visitors do not fill them in.
Keep the source with the lead in your CRM
Map the hidden fields to your CRM or spreadsheet so the captured context arrives alongside the lead’s name and contact details. This can use your existing form connection, Make or Zapier.
Your team records qualification and sales outcomes in that same system. When a lead becomes a customer, their marketing source stays with the record.
Your CRM · Enquiry record
alex@example.com
- Source / medium
- Google / cpc
- Campaign
- Business insurance
- Source journey
- Google Ads > Email
- Visited pages
- /business-insurance > /cover > /quote
- Sales outcome
- Won
The sales outcome is recorded by your team in your CRM.
See which channels bring customers
Use reports in your CRM or spreadsheet to compare captured sources with the sales outcomes your team records.
Find campaigns that bring suitable enquiries, investigate those that bring leads but few customers, and use the comparison to guide your marketing decisions.
Example report in your CRM or spreadsheet
| Channel | Leads | Customers |
|---|---|---|
| Google Ads | 30 | 2 |
| 10 | 4 |
Email brought fewer leads and more customers in this example. Review campaign costs and customer value before changing your budget.
What stays with each lead
The journey reflects the visits and source information available to the tracker. Visits on other devices and sources that pass no identifying context can leave gaps.
Where you can use the data
Keep source context beside qualification and sales results. Build comparisons using the reporting tools available in your system.
Explore the integrationsAdd the attribution fields to the workflow that sends your enquiries onward. The connection depends on your form and destination; map the fields and submit a test enquiry to check they arrive.
Read the documentationSetup needs access to your website, form fields and destination field mapping. TrackLeadSource captures the attribution context; your CRM or spreadsheet holds the sales outcomes and reports.